Impact of Social Media Upon Students’ Academic Performance

Abstract

This study is about the role of Social Media in Education. The quantitative thesis design was adopted to conduct this research. The sample of the study comprised of 100 students from four Collages/Higher secondary schools in Multan. The participants were selected using convenient sampling technique. That’s why few numbers of students were available in the campus. This forced us to adopt convenient sampling techniques. The collected data were entered in SPSS for analysis. Descriptive statistics were calculated to analysis data.Additionally, the results of study provided conclusive evidence that students use social media as an effective, helpful way to learn and improve the learning process in the classroom. Participants expressed their views on using social media in their classrooms and how social media helps them enhance their knowledge and skills. The purpose of the research study was to evaluate the impact of social media on students’ learning development. The study focuses on student perspective on social media can affect the learning process and their attitudes.