Revolutionizing Digital Innovation: Prioritizing Usability in Pakistan

Abstract

The importance of usability is gaining attention globally, but it remains relatively overlooked in Pakistan. This study examined the issue by conducting three survey reports within the Pakistan Information Technology (IT) industry and university academia, involving 189 participants. This paper aimed to understand the impact of exposure on usability insight, however the results indicated no significant effect based on the Usability Maturity Model (UMM). Interestingly, it was found that end users were often not included in the design process and many software organizations are at an unrecognized stage of UMM due to budget constraints. Furthermore, there is a lack of focus on usability, as reflected in the absence of postgraduate or undergraduate programs dedicated to this field in Pakistan. This underscores the need for increased awareness and investment in promoting usability practices within the country's IT industry and academic institutions.