Enhancing User Experience: Cross-Platform Usability in Digital Banking Apps

Abstract

Word is a Global village so banking services are performing vital role in the modern world to manage the trades, but still there is a problem to intercommunication between different banking services.  Digital banking, ensuring uniform User Experiences (UX) across diverse platforms which is also a significant challenge. Through a review of existing literature on UX design principles, platform-specific considerations, and measurement methodologies, a structured framework is synthesized to assess the consistency and seamlessness of interactions within digital banking apps across web browsers, mobile devices, and desktop applications. The proposed model Cross-Platform Usability Measurement (CPUM) addresses a comprehensive measurement model tailored to evaluate cross-platform uniformity in digital banking applications. Includes both qualitative and quantitative metrics, focusing on key dimensions such as visual consistency, navigation fluidity, feature parity, and responsiveness. Leveraging principles from usability engineering, human-computer interaction, and cognitive psychology, the model provides a robust methodology for evaluating design strategies aimed at harmonizing UX across diverse platforms. Additionally, we offer a practical guidelines and best practices for digital banking app developers, and designers. Highlighting to optimizing cross-platform consistency to enhance user satisfaction, trust, and engagement. By establishing a systematic approach to measuring and improving cross-platform uniformity, this aims to empower stakeholders in the digital banking industry to deliver seamless interactions, ultimately fostering greater user loyalty and retention in a competitive market.