Google Page Rank Site Structure Strategies for Marketing Web Pages

Abstract

There are several Search Engines to categorize the web content and show us on base of our search query.These search engines are continuously visiting the pages/sites and gather the information using different techniques called crawling/spidering. On basis of daily content collection all search engines are managing their own indexes for searches.For every business there is a need to make its pages as most top rated/ranked pages by making structurally and content wise batter so that any crawler can easily crawl it and can rank it among the top 10 results.In this thesis only, structural behavior is being discussed in which internal graphical relationships between pages and the loading time of pages in terms of all supportive content .Structural overview includes the HTML tags structure which works as tree flow starting from tag and then moving towards child nodes.Page speed identifies the loading time of a page, it helps search engine to categories pages for mobile devices as well.Sometimes there is a thunder option on mobile search with rank it represents that this page is super-fast in loading. Page loading includes the loading of all content except Ajax base content.According to Google Page, rank is based on page content, page structure and page loading time.As discussion is only Page structure and page loading time so Google already gave some instructions related to Page structure and page loading speed but those instructions are not enough also it need to discover the new dimensions to make business pages among the top-rated results.